1.6 gigabytes cellular, 8.1 gigabytes Wi-Fi in USA. Hating overage charges, Americans are shifting away from cellular. Strategy Analytics is finding the percent of traffic over Wi-Fi is increasing. That's pretty simple for most people - just don't watch TV when you aren't in Wi-Fi reach. 

SA's data is based on a panel of 3,000 phones, enough for statistical significance if randomly chosen. Given that's it all opt-in, it's likely skewed toward more self-aware users. I'd guess a random panel would be slightly less Wi-Fi centric, perhaps ?75% rather than 83%.

The possibly biased sample also leaves me somewhat skeptical about the gap they found between black and white Americans in cellular use. Their data show US Blacks use 11.2 gigabytes/month and Whites 9.4 gigabytes. Since relatively few Americans are Wi-Fi only on data, that probably isn't the explanation. I'd also want to correct for age, income and region. The differernce found isn't huge but the idea is provocative.

Here's the chart and their pr.





Smartphone Data Traffic Explodes in US, Witness over 300% Growth in 2 Years.

by Bonny Joy | Aug 31, 2015 Leave a comment

African Americans Top the Overall Data Traffic, Followed by Hispanics.

Boston, MA - August 31, 2015 - According to Strategy Analytics’ Telemetry Intelligence Platform, consumer appetite for data (Cellular and Wi-Fi combined) has exploded over threefold between H2 2013 and H1 2015. During the first half of 2015, on average, US Smartphone users consumed 9.7 GB / Month, of which only 1.6 GB / Month or 17% of the total data was generated on Cellular networks.

The analysis is based on over one million individual application sessions from 3000+ panel members in the US. The results are powered by Strategy Analytics’ state-of- the-art Telemetry Intelligence Platform by leveraging three core components – a best-in-class telemetry application, an opt-in panel, and big data analytics framework to support rich analysis.

Additional findings from the study include:

  • At a user level, Whites realize the lowest traffic on Wi-Fi networks, but the group is now the second fastest (on Wi-Fi Networks) growing segment behind Asians.
  • Hispanics, as the second largest ethnic group, underperform African Americans in overall traffic generated on cellular networks.
  • Wi-Fi traffic is growing at more than double the rate of Cellular traffic across all ethnicities.

Bonny Joy, Chief, Consumer Telemetry Platforms, said:  “Our data suggests that service plans geared towards African Americans and Hispanics show distinct traffic patterns on both Cellular and Wi-Fi networks – the most notable among these offerings are the Unlimited Plans from Boost Mobile and the Pay-As-You-Go options from Tracfone.


Barry Gilbert, Vice President, said: “Our data indicates consumers are increasingly relying on Wi-Fi for data traffic, and this trend is well echoed in some of the recent plans from Google’s Project Fi and Republic Wireless, where Wi-Fi is set as the default service. Major MNOs and MVNOs should take notice of these trends in creating service plans that maximize usage without overburdening their networks.


Strategy Analytics’ Telemetry Intelligence team will be present at the upcoming CTIA Super Mobilty 2015  in Las Vegas.  To learn more about how Strategy Analytics’ unique combination of supply-side, demand-side, and telemetry capabilities can help your organization’s research requirements, we invite you to schedule a one-to-one meeting with our experts at the event.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 



Barry Gilbert, +1 617-614-0701, bgilbert@strategyanalytics.com

Bonny Joy, +1 617 614 0708, bjoy@strategyanalytics.com



dave askOn Oct 1, Verizon turned on the first $20B 5G mmWave network with extraordinary hopes. The actual results the first four months have been dismal. Good engineers tell me that will change. Meanwhile, the hype is unreal. Time for reporting closer to the truth.

The estimates you hear about 5G costs are wildly exaggerated. Verizon is building the most advanced wireless network while reducing capex. Deutsche Telekom and Orange/France Telecom also confirm they won't raise capex.

Massive MIMO in either 4G or "5G" can increase capacity 4X to 7X, including putting 2.3 GHz to 4.2 GHz to use. Carrier Aggregation, 256 QAM, and other tools double and triple that. Verizon sees cost/bit dropping 40% per year.

Cisco & others see traffic growth slowing to 30%/year or less.  I infer overcapacity almost everywhere.  

Believe it or not, 80% of 5G (mid-band) for several years will be slower than good 4G, which is more developed.


5G Why Verizon thinks differently and what to do about it is a new report I wrote for STL Partners and their clients.

STL Partners, a British consulting outfit I respect, commissioned me to ask why. That report is now out. If you're a client, download it here. If not, and corporate priced research is interesting to you, ask me to introduce you to one of the principals.

It was fascinating work because the answers aren't obvious. Lowell McAdam's company is spending $20B to cover 30M+ homes in the first stage. The progress in low & mid-band, both "4G" and "5G," has been remarkable. In most territories, millimetre wave will not be necessary to meet expected demand.