1.6 gigabytes cellular, 8.1 gigabytes Wi-Fi in USA. Hating overage charges, Americans are shifting away from cellular. Strategy Analytics is finding the percent of traffic over Wi-Fi is increasing. That's pretty simple for most people - just don't watch TV when you aren't in Wi-Fi reach. 

SA's data is based on a panel of 3,000 phones, enough for statistical significance if randomly chosen. Given that's it all opt-in, it's likely skewed toward more self-aware users. I'd guess a random panel would be slightly less Wi-Fi centric, perhaps ?75% rather than 83%.

The possibly biased sample also leaves me somewhat skeptical about the gap they found between black and white Americans in cellular use. Their data show US Blacks use 11.2 gigabytes/month and Whites 9.4 gigabytes. Since relatively few Americans are Wi-Fi only on data, that probably isn't the explanation. I'd also want to correct for age, income and region. The differernce found isn't huge but the idea is provocative.

Here's the chart and their pr.

83Wi-Fi
 

 

 

 

Smartphone Data Traffic Explodes in US, Witness over 300% Growth in 2 Years.

by Bonny Joy | Aug 31, 2015 Leave a comment

African Americans Top the Overall Data Traffic, Followed by Hispanics.

Boston, MA - August 31, 2015 - According to Strategy Analytics’ Telemetry Intelligence Platform, consumer appetite for data (Cellular and Wi-Fi combined) has exploded over threefold between H2 2013 and H1 2015. During the first half of 2015, on average, US Smartphone users consumed 9.7 GB / Month, of which only 1.6 GB / Month or 17% of the total data was generated on Cellular networks.

The analysis is based on over one million individual application sessions from 3000+ panel members in the US. The results are powered by Strategy Analytics’ state-of- the-art Telemetry Intelligence Platform by leveraging three core components – a best-in-class telemetry application, an opt-in panel, and big data analytics framework to support rich analysis.

Additional findings from the study include:

  • At a user level, Whites realize the lowest traffic on Wi-Fi networks, but the group is now the second fastest (on Wi-Fi Networks) growing segment behind Asians.
  • Hispanics, as the second largest ethnic group, underperform African Americans in overall traffic generated on cellular networks.
  • Wi-Fi traffic is growing at more than double the rate of Cellular traffic across all ethnicities.

Bonny Joy, Chief, Consumer Telemetry Platforms, said:  “Our data suggests that service plans geared towards African Americans and Hispanics show distinct traffic patterns on both Cellular and Wi-Fi networks – the most notable among these offerings are the Unlimited Plans from Boost Mobile and the Pay-As-You-Go options from Tracfone.

                                                                         

Barry Gilbert, Vice President, said: “Our data indicates consumers are increasingly relying on Wi-Fi for data traffic, and this trend is well echoed in some of the recent plans from Google’s Project Fi and Republic Wireless, where Wi-Fi is set as the default service. Major MNOs and MVNOs should take notice of these trends in creating service plans that maximize usage without overburdening their networks.

 

Strategy Analytics’ Telemetry Intelligence team will be present at the upcoming CTIA Super Mobilty 2015  in Las Vegas.  To learn more about how Strategy Analytics’ unique combination of supply-side, demand-side, and telemetry capabilities can help your organization’s research requirements, we invite you to schedule a one-to-one meeting with our experts at the event.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

 

Contact:

Barry Gilbert, +1 617-614-0701, bgilbert@strategyanalytics.com

Bonny Joy, +1 617 614 0708, bjoy@strategyanalytics.com

 

 

dave ask

Newsfeed

Vivo is selling new the iQOO 5G premium quality phone for US$536.

Lei Jun Xiaomi "5G to have explosive growth starting from Q2 2020"5G to have explosive growth starting from Q2 2020" I say sooner

Verizon CEO Ronan Dunne: >1/2 VZ 5G "will approximate to a good 4G service" Midband in "low hundreds" Mbps

CFO John Stephens says AT&T is going to cut capex soon.

Bharti in India has lost 45M customers who did not want to pay the minimum USS2/month. It's shutting down 3G to free some spectrum for 4G. It is cutting capex, dangerous when the 12 gigabytes/month of use continues to rise.

Huawei in 16 days sold 1,000,000 5G Mate 20s.  

China has over 50,000 upgraded base stations and may have more than 200,000 by yearend 2019. The growth is astonishing and about to accelerate. China will have more 5G than North America and Europe combined for several years.

5G phone prices are down to $580 in China from Oppo. Headed under $300 in 2020 and driving demand.

No one believed me when I wrote in May, 90% of Huawei U.S. purchases can be rapidly replaced and that Huawei would survive and thrive. Financial results are in, with 23% growth and increased phone sales. It is spending $17B on research in 2019, up > 10%. 

5G phones spotted from Sharp and Sony

NTT DOCOMO will begin "pre-commercial service Sept 20 with over 100 live bases. Officially, the commercial start is 2020.

 More newsfeed

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Welcome  1,800,000 Koreans bought 5G in the first four months. The demand is there, and most of the technology works. Meanwhile, the hype is unreal. Time for reporting closer to the truth.

The estimates you hear about 5G costs are wildly exaggerated. Verizon is building the most advanced wireless network while reducing capex. Deutsche Telekom and Orange/France Telecom also confirm they won't raise capex.

Massive MIMO in either 4G or "5G" can increase capacity 3X to 7X, including putting 2.3 GHz to 4.2 GHz to use. Carrier Aggregation, 256 QAM, and other tools double and triple that. Verizon sees cost/bit dropping 40% per year.

Cisco & others see traffic growth slowing to 30%/year or less.  I infer overcapacity almost everywhere.  

Believe it or not, 80+% of 5G (mid-band) for several years will be slower than good 4G, which is more developed.